30.12.2023.
Scientific article
ANALYSIS OF THE IMPACT OF CLIENT SATISFACTION OF TOURIST COMPANIES ON THE VALUE OF SERVICE SALES USING HARTLEY HOMOGENEITY OF VARIANCE TEST
Abstract: Client satisfaction is the goal of every business, including tourist companies. There is a saying that a satisfied customer is a loyal customer. However, does a satisfied customer really contribute to an increase in sales value? The aim of this work is to examine the connections and the influence of the achieved level of satisfaction of c...
By Saliha Brajić, Aldin Brajić