30.06.2026.
Professional article
THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE ON THE BUSINESS PROCESSES OF SMALL AND MEDIUM-SIZED ENTERPRISES
Generative artificial intelligence (GenAI) has spread into everyday business practice faster than any digital technology before it. For small and medium-sized enterprises (SMEs), which make up around 99% of all firms in the European Union, this development matters more than most: capabilities that once required specialist staff or expensive softwar...
By Rudolf Petrušić, Nera Akrap