Bosnia and Herzegovina is a country with relatively poor ecological awareness, the environment on one hand and business efficiency and sustainable development on the other. The correct combination of these concepts can lead to stimulation of business solutions and improvement of the environment. Ecoefficiency is an important factor for sustainable development as long as the companies are using ecoefficiency as an integral part of business policy. It is important to note that Bosnia and Herzegovina is rich in natural resources to be used in the best way but also needs to have a strategy for the regeneration of natural resources. Eco-efficiency is one of the potential employment opportunities for a large number of people, which directly affects the country's economic development. The aim of this study is to show the link between eco-efficiency on one hand and business efficiency and sustainable development on the other, as well as the sole purpose and essence of eco-efficiency, displaying their mutual relationship and reflection on the environment and economic development of the country
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