The process of globalization and strong escalation of economic life, especially intensified at the turn of this century, has led to radical changes in international relations. Instead of the traditional political goals in the first plan came economic priorities and the economy became the foundation of international relations. Therefore, the diplomatic economic engagement has become a first-class activity of nation-states in their foreign policy. The tumultuous events in the recent history of the Western Balkans have left a deep imprint on the newly formed states in the region, but closer to the European Union and its values have led to countries in the region understand the importance of international economic co-operation as a creator of peace and prosperity. In the modern, global environment, the basic function of foreign policy (diplomatic missions, ministers, heads of state and government) becomes a function of economic diplomats-advertising and sale of their national economy in the world and provide jobs to domestic companies in foreign markets.
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