The authors of this paper analyze the factors that are essential in order for domestic enterprises to establish, maintain and develop competitive viability in the global market. The new competitive conditions require new approaches in the field of organizational management and development of competitiveness. The standards and the best practice are the way to excellence, but in the long term. Achieving competitive capabilities in a shorter period of time involves innovation and the improvement of productivity and knowledge. Domestic companies have been having a problem with the competitive ability in international level for many years. Insufficient investment in quality has resulted in extremely poor competitive position of domestic economy. In order for domestic enterprises to become internationally competitive, it is necessary to change to the way of thinking and adopt modern world achievements in the field of business management.
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