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Nikola Kuvačić ,
Nikola Kuvačić
Zenaida Varupa
Zenaida Varupa


Although since the industrial revolution knowledge holds a key to development, is now emerging as an important entrepreneurial resource and basic generator of economic growth. Influenced the development of ICT and qualitatively different social relations, multiplying the effect of the application of new knowledge accelerates the transformation of modern societies. Economic flows are increasingly based on the use of new ideas and information and to acquire new knowledge and skills, and less on material resources, including the production of knowledge-based becoming competitive in the global marketplace. Globalization began sometime in the 19th century, and all of her previous stages were an expression of the level of knowledge, applied technologies and effects of competition. The new economy is based on the chances of occurring by increasing the amount of knowledge and intensifying the application of ICT, which significantly changed the business in the 21st century. Entrepreneurship is no longer associated only with larger capital ventures, but becomes a generator of development and self-employment using innovative potential of a broad segment of the population. Knowledge is what creates value and new knowledge, and knowledge reaches all the greater value, as it increases, broadens, deepens and turns into intellectual capital. Accordingly, the knowledge society is contemporary globalization trend, actually a fourth term technological or information revolution and the emergence of information technology era, which imposed new social relations. Changes are particularly related to the weakening of the position of the physical work and the strengthening of intellectual capital. There is an increase labor market flexibility, which is the cause of many social turbulence, especially in countries that have a long tradition of welfare society. Knowledge has thus become the primary commodities we produce, buy and sell. This article discusses the notion of a new economy and knowledge society, and the role of ICT


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