The authors of this work analyze the necessity of the exertion of the contemporary concept of the entrepreneurship in the domestic business organization in order to achieve goals within business excellence. The entrepreneurship behavior is a way of thinking. fixed on the creative business. The essence is in the innovative acting which enables the conditions for the development of the business subjects and economy in general. The effects of the world economy crisis emphasize the need for finding new ways for maintaining and improving competitive ability of business subjects which initially implies the exertion of competitive entrepreneurship. The main factor underlying the new model of organization management is knowledge. The basic imperative of modern economy and crucial global competitive factor lay in continuous improvement of knowledge and work productivity
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