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Немања Сапардић
Немања Сапардић


In the 21st century, companies are faced with the question of how to achieve a competitive advantage, and thereby improve their business. Constant turbulent conditions in which companies are further emphasize this need and the necessity to pay great attention to it. In order to achieve this goal, companies can use e-marketing to achieve their competitive advantage. Thus, this article will discuss emarketing, which nowadays has an important role in information and communication technologies. In a survey conducted by the American corporation Intel, which discusses what happens on the internet within a minute, it is stated that nowadays the number of networked devices is equal to the number of people on the planet, and that by 2015, that number will be doubled in comparison with the number of people. It is also stated that, at this pace, in just three years, a man will need five years to watch all the video content which is uploaded on the Internet in only one second. Regarding the flow of information on the Internet, nowadays almost 650,000 GB of data is transferred all over the world in one minute. For example, 30 hours of video material is uploaded on YouTube and more than one million views are achieved. In only one minute, more than two million searches are accomplished on Google, and nearly 300,000 people logs in to Facebook and hit 6 million Facebook pages. More than 200 million e-mails are sent, but there are also about twenty new victims of identity theft. On Amazon, a website specialized in book sale, books are sold in the value of over 80,000 USD, and six new articles are published on Wikipedia. About 300 new accounts are opened on Twitter, and about 100,000 new "tweets" are posted. On Flickr, a website which specializes in storing images, about 20 million hits are achieved in one minute. Today's potential customers use information on the Internet in order to receive answers to certain questions:


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