World and domestic literature and entrepreneurial practice on the pedestal of key factors of business success they put business ethics, social responsibility, environmental protection and sustainable development which today are mutual permeate and ultimately determine all activities of business and social entities and influence the entire natural and social environment. Therefore, it is necessary to continuously research, analyze and critically to reflect on different aspects of the interdependence of sustainability and entrepreneurship, where it should be pointed out various dangers of unethical, socially irresponsible and naturally and economically unsustainable behavior participants in entrepreneurial activities. In this article we will focus on some aspects of sustainability that is today, the basic premise of the development of modern tourism
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