The contemporary economy has been globalized. One of the most obvious consequences of globalization is global competition, which is becoming more and more notable and intensive. Companies that wish to be successful in the long run are looking for the source of their growth in the global market. Today competitors in the global market come from all countries - the most developed countries in the world, the newly-industrialized countries of the world, countries that have completed the process of economic transition, etc. Regardless the country of origin only the best win.
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