Compatible corporate communication enables the improvement of the processes performed by the business system and the achievement of optimal results in the projected business strategy. At the same time, it is essential to have adequate business behavior that provides members of management and other employees with the necessary knowledge and skills to achieve the set goals. Communication processes are considered the basic instrument that the company implements in the context of achieving a competitive advantage in a complex domestic and foreign markets. The fierce struggle on the world stage imperatively insists on a competent performance based on the permanent training of the relevant subjects of the system. Within such market conditions, the improvement of the communication process leads to the achievement of positive business results. These postulates especially apply to business during emergencies, such as natural disasters, terrorism, organized crime, mass migration and other contemporary challenges, risks and threats. The current pandemic COVID - 19 marks a firstclass danger 2 of planetary proportions. It implies the comprehensive incorporation of the appropriate concept of corporate communication at all levels of organization of society. The decision-making actors of the country Ð strategic management in business organizations must implement appropriate concepts of human health protection Ð corporate economic existence
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