The Covid-19 global pandemic posed a number of unexpected challenges to companies of all sizes and business activities to combat the spread of the virus, which reflected not only on internal changes in employee management, but also changes in the management of external stakeholders - such as customers and suppliers. The purpose of this paper is to investigate and present the specific problems encountered by small and medium enterprises in BiH regarding the management of key stakeholders, as well as to summarize taken solutions of these companies to the difficulties caused by the coronavirus. The results of the research showed that small and medium enterprises in BiH have managed to adapt to the new situation caused by the corona and continue to successfully manage key stakeholders. The contribution of the work is reflected in a clear presentation of problems, measures and guidelines for the management of key stakeholders in times of pandemic crisis.
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