The service sector is an important factor in the development of the modern economy. It manifests itself through the ease of overcoming the recession and by stimulating economic growth and employment. In this context, learning and knowledge play a key role in enhancing innovative processes, that is, achieving enviable competitiveness. Key issues that contemporary business activity should address are the challenges of managing knowledge, technology and innovation. The most important change that is taking place in the global economy is the change in the basis of acquiring, maintaining, developing and improving the competitive advantages of organizations and management functions in the process. Organizations have a successful competitive profile if they offer new, better, more reliable, functional, and cheaper products and services that the market and consumers are looking for, and that competitors cannot offer in competitive form. Today, many recognize the need for learning and knowledge capabilities throughout the organization, something that traditional authoritarian hierarchical organizations rarely possessed.
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