The management of the healthcare facilities is a complex process. The successful management means integration of the knowledge in economics and business and also from medicine, from modern trends and developments in medical science and proper management of the material and human resources. There is more than ever a need for branding a healthcare institution in the market, applying the principles of market recognition, finding new ways of financing. These new modalities open up the opportunities for investing in further education, procurement of medical equipment, achieving the medical excellence that would attract new clients from the country and abroad. There is a need for branding and finding new ways of financing the secondary and tertiary level healthcare facilities.
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